Which mad man got simple right?

Did you catch the recent episode of Mad Men, where Don and Peggy make separate pitches for the Heinz ketchup account? To recap, Don’s presentation boards consisted of close-ups of “ketchup-worthy” foods such as burger and fries with the headline “Pass the Heinz.” His logic: it’s more compelling not to explicitly say “ketchup” and not to tout that it’s the best ketchup…this can be inferred from the images.